The Role of Social Media in Selling Beverly Hills Luxury Homes

 

By Coldwell Banker® Beverly Hills

Selling a luxury property in Beverly Hills isn’t just about MLS exposure—it’s about image, narrative, and reach. That’s why social media has become one of the most powerful tools in our strategy. We work with agents and sellers who understand that prestige properties require prestige positioning—and the right digital campaign can drive more than traffic; it can drive the right eyes to your listing. Here’s how we approach social media real estate marketing in Beverly Hills at the $10M+ level.

• Social media builds exclusivity and urgency with controlled visibility.
• Ultra-luxury listings perform best with elevated, brand-consistent content.
• Strategic platforms like Instagram and YouTube offer unmatched reach.
• Sophisticated digital presence supports agent authority and seller confidence.

The best luxury listings don’t sell features—they sell identity. Social media allows us to craft a story around each property that connects emotionally with affluent buyers.

• Short-form videos capture architecture, natural light, and spatial flow.
• Drone and cinematic walkthroughs reflect lifestyle and design hierarchy.
• Highlighting key features like wine cellars, wellness rooms, and art galleries connects with refined interests.
• Behind-the-scenes and preview content creates exclusivity and intrigue.

Buyers at this level want to feel a connection before they even set foot inside.

Not all platforms are created equal. We focus on where high-net-worth individuals engage with lifestyle content—and where luxury performs best.

• Instagram: For visual-first storytelling and targeted geo-luxury engagement
• YouTube: Long-form, cinematic property tours with immersive production value
• LinkedIn: For business-minded sellers and investor-class visibility
• Private social networks or invite-only events via Stories & DMs

A digital presence should match the gravity of the property—and the discretion of the seller.

With ultra-luxury listings, we often take a tailored approach to social reach—avoiding overexposure and targeting the right circles.

• Highlight teasers while keeping key details gated or by-request
• Use branded listing videos that reinforce Coldwell Banker® Beverly Hills’ authority
• Leverage agent-specific content to build trust and continuity across platforms
• Deploy targeted social ads to reach verified affluent demographics discreetly

The goal isn’t virality—it’s the right visibility, curated with precision.

Social media doesn’t just sell homes—it builds careers. At Coldwell Banker® Beverly Hills, we equip our agents with branding tools that elevate their public presence in ways that resonate with both UHNW clients and fellow professionals.

• White-glove media support and content planning
• Branded video templates that maintain luxury standards
• Training on messaging, storytelling, and platform strategy
• Access to an in-house marketing team with ultra-luxury expertise

With strategic social media real estate marketing, Beverly Hills agents can extend their brand and position listings with world-class polish. That’s exactly what we deliver at Coldwell Banker® Beverly Hills.

Yes—when executed professionally. The right content and platforms can generate qualified interest while reinforcing exclusivity.

Instagram and YouTube lead for visual storytelling, with LinkedIn adding credibility. We tailor the strategy based on property and buyer profile.

Yes—but only with polished content. We guide our agents on how to keep branding, quality, and voice aligned with luxury expectations.

Beverly Hills real estate requires more than exposure—it demands precision. At Coldwell Banker® Beverly Hills, we craft elevated social media campaigns that reflect the prestige of the properties we represent and the agents who list them.

Reach out to us at Coldwell Banker® Beverly Hills to explore how we integrate branding, technology, and storytelling to move the market—strategically, powerfully, and with complete discretion.